The Exhibition “Tutto Food 2017” took place in Milan from 8 to 11 May. Even this year, Soavegel attended with a particular booth at Hall 1.

The booth represented Soavegel's philosophy: the tradition. In the booth, Soavegel recreated a small Italian village with typical lighting, music and the famous “Ape Hour”, the Soavegel Ape-car used for cooking and distributing food.

 The 2017 edition of Tutto Food has seen an increase in both Italian and international exhibitors. A great success if we consider it is just the fifth edition. Thanks to this increase, Soavegel has doubled its contacts, especially abroad.
 
"This 2017 edition has fully satisfied us" said Managing Director Massimo Bianco. "We met interesting international business realities and it was gratifying to record such a wide interest especially from Asian countries, our important goal". Comprising the internationality of the city of Milan, Soavegel was able to reunite and strengthen existing contacts thanks to recent foreign exhibitions: Foodex in Tokyo and PLMA in Chicago.
 
Among the novelties presented, the "Alici Panate" (Breaded Anchovies) and "Panzerottini Integrali (Wholemeal weat Panzerottini) tomato and mozzarella" was very much appreciated. "The key to success is the genuineness of the product" - still confesses the A.D., Massimo Bianco - "The anchovies are caught in the Mediterranean Sea, we do not handle the breeding fish. The Panzerottini Integrali, on the other hand, represent a tasty revision of the typical Italian product, the Panzerotto with tomato and mozzarella, more healthy because they are made from whole wheat flour".

 The next appointment to enjoy the Soavegel Brewery will be at the PLMA in Amsterdam on 16 and 17 May, at the RAI Congress Center.